[Strategy] In brand marketing, context is more complicated, and brands must relate their offering to the lives of the consumer, they said. In the … Read the whole story

[Research] In 2006, manufacturers sought growth within mature categories through brand extensions. All of the products on the Pacesetters list are extensions of well-known … Read the whole story

[Travel] A new campaign from the hotel chain aims to appeal to professionals who live less and less of their lives in strictly defined … Read the whole story

[Retail] In an overall slow market, the brand-building cache of Yankee's branded retail stores, close marketing work with wholesale customers, development of DTC channels … Read the whole story

[Automotive] The campaign is the automaker's biggest yet for the NCAA play-offs and championship game. The effort includes digital targeted more by relevancy than … Read the whole story

[Out of Home] Garelick Farms, one of the Boston area's largest distributors of dairy products, is the first advertiser, opting for a domination package … Read the whole story

[Retail] The marketer will introduce a line of cards featuring illustrations of the comedian along with her trademark quirky takes on life. Long a … Read the whole story

[Environment] The giant light bulb manufacturer and the world's largest ad agency brand have hopped on board RelightNY, a program founded by a New … Read the whole story