Marketing Daily
Friday, March 23, 2007
  • Bank of America Is 'Most-Talked About'

    [Financial Services] What does Bank of America do to become the most-talked about bank brand among consumers? And what kind of influence does being … Read the whole story

  • GM Lightens Load At Dealerships, Helps Redesign Them

    [Automotive] The strategy gives dealers in the three-brand channel a full portfolio of cars and trucks--from pickups to two-seat sport coupes--with none of the … Read the whole story

  • Travel Sites Strive To Differentiate Via Value-Addeds

    [Travel] Increasingly, hotels are limiting inventory available to third-party sites in order to boost their own sales, which is contributing to both the pricing … Read the whole story

  • Verizon Wireless Launches 30-Day 'Test Drive' Program

    [Telecommunications] The move is an industry first, although it is likely to be mimicked by fierce competitors. A company spokesman says it represents a … Read the whole story

  • Clubs Like Curves, Planet Fitness Have Found Their Niche

    [Wellness] More Americans than ever may be struggling to get their jeans zipped, but they seem to be burning out on health club memberships. … Read the whole story

  • Sharp Is Keen To Reach MLB Fans With New Pact

    [Electronics] With its first major sport-league sponsorship, Sharp seems to be batting 1000: MLB fans are 44% more likely than the average person to … Read the whole story