Marketing Daily
Tuesday, March 27, 2007
  • Chrysler Targets Commuters With Dodge Avenger PR Stunt

    [Automotive] The company says it uses PR stunts to reach media beyond the automotive press and that its marketing team brainstorms these efforts which ... Read the whole story

  • AT&T Launches First Three-Screen Traditional-Content Deal

    [Telecommunications] The company will provide content for the 2007 Masters Tournament through AT&T; Television, Broadband and Wireless Services, reach consumers via the most ubiquitous ... Read the whole story

  • McDonald's Tests 'Angus Third Pounder' In California

    [Restaurants] The fast-food giant has joined its rivals in offering consumers what may be its largest burger, bursting with up to 860 calories. To ... Read the whole story

  • Tribeca Film Festival Adds Slew Of Big-Name Sponsors

    [Entertainment] There has been a dramatic increase in the depth of sponsorship participation, with media and content driving the festival's national and global reach. ... Read the whole story

  • Wal-Mart, Home Depot Toy With Smaller Formats

    [Retail] The idea of downsizing isn't new; Home Depot tried it in vain years ago. Skepticism remains that the big box retailers can ooze ... Read the whole story

  • Discover Closer To IPO, Reports Increase In Marketing

    [Financial Services] Discover is widely believed to be well-positioned as a stand-alone company: it enjoys strong brand recognition and is considered a rewards leader. ... Read the whole story

  • Integrated Marketing Bumps ROI As Marketers' Top Priority

    [Survey] Of the 2007 ANA survey results, President/CEO Bob Liodice says: "Marketing mix allocations have become paramount in the overall accountability and brand-building equations." Read the whole story