[Automotive] The company says it uses PR stunts to reach media beyond the automotive press and that its marketing team brainstorms these efforts which … Read the whole story

[Telecommunications] The company will provide content for the 2007 Masters Tournament through AT&T; Television, Broadband and Wireless Services, reach consumers via the most ubiquitous … Read the whole story

[Restaurants] The fast-food giant has joined its rivals in offering consumers what may be its largest burger, bursting with up to 860 calories. To … Read the whole story

[Entertainment] There has been a dramatic increase in the depth of sponsorship participation, with media and content driving the festival's national and global reach. … Read the whole story

[Retail] The idea of downsizing isn't new; Home Depot tried it in vain years ago. Skepticism remains that the big box retailers can ooze … Read the whole story

[Financial Services] Discover is widely believed to be well-positioned as a stand-alone company: it enjoys strong brand recognition and is considered a rewards leader. … Read the whole story

[Survey] Of the 2007 ANA survey results, President/CEO Bob Liodice says: "Marketing mix allocations have become paramount in the overall accountability and brand-building equations." Read the whole story