Marketing Daily
Monday, April 9, 2007
  • Toyota In Talks To Launch Scion-Branded TV Show

    [Automotive] "Stomping Grounds" would star hip-hop artists cruising the neighborhoods they grew up in (in Scion vehicles). The first show has been filmed and … Read the whole story

  • Chase Set to Glow in New Tri-State Campaign

    [Financial Services] Besides new ads and a new promotion, it includes the reintroduction of Chase's trademark octagon, introduced by David Rockefeller in 1960, as … Read the whole story

  • Coors Shifts Strategy Toward Multicultural Marketing

    [Beverages] The company follows its 2007 brand-wide ad strategy by saying this will be an important year for its focus on Hispanic, African American … Read the whole story

  • Vintner Targets Hog Riders With V-Twin Zin

    [Beverages] The average Harley rider is in his 40s and 50s with a career and family. "What they share is a love of the … Read the whole story

  • Three Dog Bakery Out, Just In Time, With New Pet Treats

    [Food] The timing was right for this small company as Ol' Roy brand dog biscuits sold at Wal-Mart were recalled last week. Three Dog … Read the whole story

  • Theme Parks, Attractions Strive To Be The -Est

    [Entertainment] Ah, spring break - the unofficial start of the roller-coaster season. And with higher gas prices threatening to dampen family travel plans, amusement … Read the whole story