Top of The News
by Tanya Gazdik
Staples smartly chose to amplify content that was not officially approved instead of control it, according to Sprout Social's Brittany Hennessy. Read the whole story
APPAREL
by Sarah Mahoney
With the company's weak forecast, sales woes and a looming proxy fight, hiring the next CEO is getting more complicated. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The integration is rooted in real-world use, as Toyota vehicles already support lifeguard teams on beaches across the country, according to the automaker. Read the whole story
HEALTH CARE
by Les Luchter
An "actual Internet witch" is casting spells for "Confidence" and "Love" while augmenting Thinx's already "magical...up to 12 hours of leak protection." Read the whole story
QSR
by Teresa Buyikian
Chain marks 30th anniversary of film with merch drops. And "Space Jam" characters will appear on Pizza Hut stage during March Madness event. Read the whole story
SPIRITS
by Teresa Buyikian
Academy Award-winning filmmaker directs spot featuring a whimsically creepy skeleton crew working behind the scenes. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The company heads into basketball's biggest month with hoops royalty and sends LeBron to the golf course. Read the whole story
COMMENTARY
by Geoff Thomas
A true omnichannel strategy is not about occupying every available channel. It is about ensuring each touchpoint reinforces the others. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Publishers that mail their products could be hurt by rate increases or an inability to deliver. Read the whole story