[Automotive] Atari is promoting the Lexus content via online trailers, "much like movie trailers," as well as a push on Atari and Lexus community … Read the whole story
[Research] A Synovate survey provided exclusively to Marketing Daily finds that the scare may be overblown. People aren't slaving over the stove, cooking up … Read the whole story
[Retail] At Wal-Mart, sales gained just 4%, and it warned that its April sales would likely come in flat, or down 2 %. The … Read the whole story
[Financial Services] A growing trend among credit card issuers is tying cashback rewards to mortgage payments. Countrywide Financial Corp. and First USA, a unit … Read the whole story
[Beauty] The survey suggests that brands would be best served by investigating lower-cost media since teenagers ranked friends and word of mouth their biggest … Read the whole story
[New Campaigns] Clever TV ads show riding mowers catapulting through a pinball game and a lawn mower rider who challenges the Cavaliers' LeBron James … Read the whole story
[Telecommunications] Repercussions could be enormous since the company was the biggest online ad spender in 2006, plunking down more than $185 million. While withdrawal … Read the whole story