[Food] Jeri Finard cited personal reasons for leaving the job to which she was appointed as part of a management shake-up, itself designed to … Read the whole story

[Automotive] The automaker's goal is to make corporate citizenship activities an inherent part of Nissan's global brand positioning. The company might even run global … Read the whole story

[Restaurants] The fast-food giant is following the industry playbook by coming out this week with a southwestern salad, says an industry watcher, because consumers … Read the whole story

Even for us cynics who have followed the way mass marketers have alternately targeted and then ignored environmentally aware consumers since the Reagan administration, … Read the whole story

[Automotive] The two campaigns aim to differentiate the brands by directing Firestone at families and sports enthusiasts and Bridgestone at more affluent driving enthusiasts. … Read the whole story

[Packaged Goods] Procter & Gamble is turning to Oxygen's "Mo'Nique's F.A.T. Chance" as a venue to reach an African-African target. The packaged-goods giant will … Read the whole story