Marketing Daily
Wednesday, April 18, 2007
  • Study: Consumers Prefer Independent Sources To Pharma Ads

    [Pharmaceuticals] Although consumers and physicians say pharmacists are good sources, a Booz Allen Hamilton study found that doctors don't see themselves as good sources … Read the whole story

  • Home Depot Steps Up Its Eco-Friendly Game

    [Retail] The retail giant will label more than 2,500 products in a bid to capitalize on the growing trend of consumers embracing environmentalism, it … Read the whole story

  • HSBC Sees GreenIn Green

    When being green equates to saving money, that's where financial services companies are putting theirs. Despite the fact that getting customers to sign up … Read the whole story

  • Unilever's Suave, Sprint Team On 'Motherhood' Webisodes

    [Packaged Goods] Consumers will have input on the narrative of the feature via a Web site designed to form a community of busy … Read the whole story

  • Consumer Confusion About Fats Adds To Spread-Makers' Challenges

    [Food] Marketers are innovating as fast as they can in this hot category while the American Heart Association, $7 million richer since it won … Read the whole story

  • Future of Advertising Lies In Relevance, Utility, Value

    [Conference] An ARF panel on ad agencies of the future addressed ads more than agencies. Burger King's breakthrough online "Subservient Chicken" was entertaining and … Read the whole story

  • FCC Urged To Take Action On Junk Food Advertising To Kids

    [Food] An influential congressman is asking the agency to more aggressively regulate broadcast messages to children, but an ad industry spokesperson says he is … Read the whole story