Top of The News
by Tanya Gazdik
Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes. Read the whole story
PHARMA
by Les Luchter
Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks Read the whole story
HALLOWEEN
by Sarah Mahoney
In separate efforts, two brands are pushing Halloween in directions that are bound to start a food fight. Read the whole story
TOURISM
by Teresa Buyikian
The Introvert Travel Agency guy promotes his only destination, Sweden, as "the paradise for introverts" where personal space is a "way of life." Read the whole story
QSR
by Teresa Buyikian
Consumers can apply to get a limited-edition Little Hut Library in their neighborhood, stocked with both books and Personal Pan Pizza gift cards. Read the whole story
SPORTS
by Tanya Gazdik
Daly joins the organization from the Los Angeles Rams, where she most recently served as senior vice president, studios and marketing. Read the whole story
MENTAL HEALTH
by Les Luchter
Campaign says when new moms prioritize their mental health, they can better cope with the challenges of caring for themselves and their little ones. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Grocery budgets tighten while generational brand preferences intensify. Read the whole story
by Wendy Davis
A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed … Read the whole story
COMMENTARY
by Mike Kunz
Strong creative wins more conversions at lower cost. Platforms reward strong creative with cheaper distribution, higher engagement and access to higher-quality audiences. Read the whole story