• by Sarah Mahoney , Yesterday

In an era when “Who would actually eat this?” posts get more attention than ads, Tombstone and Butterfinger are crossing the sweet/savory line, adding candy to pizza.

Tombstone, the frozen pizza brand owned by Nestle, is introducing “The Pizza Nobody Asked For:” a candy-corn pizza. Available on three different drop dates, the kits will cost $1.31 and include either a pepperoni or 5-cheese pizza, three packets of candy corn and preparation instructions.

Consumers are invited to tag the brand and share whether the move is a treat or a terrible-tasting trick. Tombstone says the savory-meets-sweet concept is just the latest in a series of moves meant to spark food fights, like pizza-flavored beer or French-fry-crust pizza.

Not gross enough? Head to New York City and try Heidi Klum’s Halloween Butterfinger Pizza. The candy brand is continuing a Halloween partnership with Heidi Klum, a supermodel known for her famously over-the-top devotion to Halloween costumes, at Crazy Pizza, a New York restaurant where she is a partner. The limited-time dessert will be available at the SoHo location all month.

This year’s party is Klum’s 25^th legendary Halloween party, and marks Butterfinger’s third year as the event’s sponsor. The Butterfinger-tini is making a comeback, and Klum will introduce a new Butterfinger recipe.

The brand will hand out samples at the NYC Village Halloween Parade on Oct. 31.

Such activations play up the idea that Halloween should be as much fun for adults as it is for kids. And Ferrero, maker of Butterfinger, is further pushing that sentiment with a new "Adultoween" campaign, starring “Real Housewives of Rhode Island” star Alicia Carmody.

The company says the social-media-driven effort is based on internal research, which finds 54% of American adults want their own dedicated Halloween night, and 62% say the holiday is as much for adults as kids.

"'Adultoween’ started as an insight the Ferrero Group discovered and has grown into a cultural movement," said CMO Chad Stubbs in the release. "We're excited to see where this year's trends land and how they'll shape the way we engage and show up for our fans in bigger and better ways this Halloween and beyond."

Something else no one asked for? Candy corn you can spritz on your wrists. Brach’s, owned by Ferrero's U.S. subsidiary and America’s leading producer of the triangular confection, is dropping its first-ever fragrance. Ode to Candy Corn, with notes of creamy vanilla, spun sugar and honey, sells for $22.