[Automotive] The move is slight, but it shows that domestic automakers are making progress on improving quality at a quicker place, the consultancy says, … Read the whole story
[Research] The preference for simplification, lean-and-clean styling and all-in-one convenience could be motivated by environmental concerns, says Outlaw Consulting. As the "green lifestyle" is … Read the whole story
[Retail] "Maxx Moments" is a celebration of not just the shopping but the boasting that follows. The retailer found that, for some women, saving … Read the whole story
[Food] After a bittersweet first quarter, the chocolate maker is moving aggressively forward with new product intros as well as heavily increased advertising, promotion … Read the whole story
[Entertainment] A trio of commercials turns Las Vegas' tag line on end by highlighting embarrassing situations that men might face after a trip to … Read the whole story
[Survey] To combat devaluation of brands, marketers suggest product innovation, exploring new target consumers, starting up new research with focus groups and refocusing overall … Read the whole story