Marketing Daily
Friday, April 20, 2007
  • J.D. Power Finds Gap Between Asian, Domestic Brands Closing

    [Automotive] The move is slight, but it shows that domestic automakers are making progress on improving quality at a quicker place, the consultancy says, … Read the whole story

  • Reign Of The Plain: Survey Finds Gen Ys Prefer Brand Simple

    [Research] The preference for simplification, lean-and-clean styling and all-in-one convenience could be motivated by environmental concerns, says Outlaw Consulting. As the "green lifestyle" is … Read the whole story

  • T.J. Maxx Leverages Bargain-Find Boasting In New Campaign

    [Retail] "Maxx Moments" is a celebration of not just the shopping but the boasting that follows. The retailer found that, for some women, saving … Read the whole story

  • Elvis Returns to Boost Hershey's Outlook for 2007

    [Food] After a bittersweet first quarter, the chocolate maker is moving aggressively forward with new product intros as well as heavily increased advertising, promotion … Read the whole story

  • Calif. Horse Racing Lures Would-Be Vegas-Goers In First Ads

    [Entertainment] A trio of commercials turns Las Vegas' tag line on end by highlighting embarrassing situations that men might face after a trip to … Read the whole story

  • ANA Finds Marketers Look To TV To Build Brand Equity

    [Survey] To combat devaluation of brands, marketers suggest product innovation, exploring new target consumers, starting up new research with focus groups and refocusing overall … Read the whole story