Top of The News
by Tanya Gazdik
Cyrus is a Barbie fan herself and has a collection of ones that portray musicians like Stevie Nicks and Kylie Minogue. Read the whole story
RETAIL
by Sarah Mahoney
Both retailers are making fuel costs their marketing moment this Fourth of July. Read the whole story
QSR
by Teresa Buyikian
"Light one firework at a time, and keep your fingers every time," Knoxville says, disobeying his advice as he lights an oversized rocket. Read the whole story
SKIN CARE
by Les Luchter
The "Dancing with the Stars" pro posts on social media about her Daxxify treatments. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
It is the only category experiencing an increase in reported problems this year, driven largely by Android Auto/Apple CarPlay connectivity issues. Read the whole story
ENTERTAINMENT
by Sarah Mahoney
A new "It's on Prime" push drops doorstep deliveries straight into the drama. Read the whole story
BEVERAGES
by Teresa Buyikian
If the U.S. emerges as the victor for the World Cup, a $5 million prize will be awarded to "one lucky believer." Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk. Read the whole story
by Colin Kirkland
TikTok is inviting marketers to develop and publish branded microdramas powered by new AI-powered ad features. Read the whole story
COMMENTARY
by Stefan Hajek
Brands are still designing experiences as if the old context holds, optimizing predominantly for channels they own while influential conversations shift elsewhere. Read the whole story