Top of The News
by Sarah Mahoney
Short-term challenges persist, complicating the company's comeback story. Read the whole story

PETS
by Tanya Gazdik
While fireworks have become synonymous with the holiday, Independence Day is also one of the most stressful times of the year for dogs. Read the whole story

CPG
by Les Luchter
Lysol designates July 5 clean-up day, so July 4 is free for "making a mess" a "sign that you've had a really great time." Read the whole story

SOFT DRINKS
by Teresa Buyikian
The hip-hop artist sings the updated version of the 1990s hit in a spot debuting Mug's first limited-edition flavor. Read the whole story

QSR
by Teresa Buyikian
The Super Summer Slider Starter Kit contains an insulated fanny pack, sweat bands and a vinyl sticker, along with sliders and desserts. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
New social media and chatbot strategies are finding untapped Gen Z segments. Read the whole story
by Fern Siegel
The campaign locates the dinner table as a symbol of enduring connection. Read the whole story

COMMENTARY
by Cory Treffiletti, Featured Contributor
Unless your brand's a certified World Cup partner, it appears you're sitting this month out, while the ones involved are your standard big spenders. Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
Funnyman Ferrell is well-known for the many movies and "SNL" sketches in which he unabashedly cavorted comedically wearing only a pair of white briefs. Read the whole story
COMMENTARY
by Mark Bradley
Impression-based metrics were built for a different era of media. Brands should focus on four dimensions that move beyond exposure. Read the whole story