[Automotive] Jim Sanfilippo, CMO of Team Detroit, the automaker's combination of its ad, media and communication agencies, tells Marketing Daily, among other things, "directionally, … Read the whole story
[Conference] Women, social animals that they are, can best be reached through friends and family when it comes to food, consumer electronics and packaged … Read the whole story
Something strange is in the air. Two fast-food giants are out with new promotions, both of which focus on numbers. Odd numbers, at that. Read the whole story
[Technology] In an edgy, quirky spin on the traditional upfront presentation, attendees of the Cartoon Network's upfront party in New York last night left … Read the whole story
[Research] Marketing execs think single women are less educated, more adventuresome and richer than statistics indicate. They also are off the mark on the … Read the whole story
[Strategy] Bottles bore promotional tags with attached goodies designed to help throw a successful cocktail party. Wine purchasers received coupons for food items appropriate … Read the whole story
[Financial Services] Marketing to support new gift cards will be concentrated in the fourth quarter, but the financial services behemoth is looking to tap … Read the whole story
[Beverages] The beer maker is targeting women under 50 who like variety in the beverages they consume, says a brand director, who adds that … Read the whole story
[Food] The growers banded together to collaborate on industry guidelines, inspections, and joint marketing efforts earlier this year. Enrollment in the group, called the … Read the whole story