[Automotive] "It's a bunker mentality there now," says an auto industry consultant. "In a sense, Chrysler has been 'hiding' from the Germans, and the … Read the whole story

[Pharmaceuticals] Companies must finely attune their marketing spend to their products' strengths and weaknesses while considering the reality of the marketplace in order to … Read the whole story

[Food] General Mills will use couponing and public relations to support its new national deal with Nickelodeon to license the latter's characters on packages … Read the whole story

[Retail] "Hallmark is used to making cards that move people in sentimental ways," says a company spokesperson. "But Dads aren't big on showing emotions, … Read the whole story

[Automotive] The automaker says communications around its Country Music Association involvement, including advertising around this year's awards show on ABC, will be imbued with … Read the whole story