Marketing Daily
Wednesday, May 30, 2007
  • Chrysler CMO Abandons Ship As It Navigates Roiling Seas

    [Automotive] "It's a bunker mentality there now," says an auto industry consultant. "In a sense, Chrysler has been 'hiding' from the Germans, and the … Read the whole story

  • Study: Pharma Spending Pattern Unrelated to Sales Goals

    [Pharmaceuticals] Companies must finely attune their marketing spend to their products' strengths and weaknesses while considering the reality of the marketplace in order to … Read the whole story

  • General Mills, Nickelodeon To Market Healthy Foods To Kids

    [Food] General Mills will use couponing and public relations to support its new national deal with Nickelodeon to license the latter's characters on packages … Read the whole story

  • Hallmark Promos Father's Day Cards With Dance Contest

    [Retail] "Hallmark is used to making cards that move people in sentimental ways," says a company spokesperson. "But Dads aren't big on showing emotions, … Read the whole story

  • Chevy Hangin' On To Sponsorship Like A Tick To A Dawg's Ear

    [Automotive] The automaker says communications around its Country Music Association involvement, including advertising around this year's awards show on ABC, will be imbued with … Read the whole story