[Automotive] The brand's marketing template is to "keep Scion surprising, versatile and exclusive." The campaign centers on viral marketing with support from billboards, postings, … Read the whole story

[Financial Services] The effort follows a similar one directed to Chinese-Americans and is leveraging the emergence of non-traditional markets. "The goal is really to … Read the whole story

[Retail] Simple additions like "store maps, item locators and better cell phone access" would make men more effective shoppers," says the study's author. "And … Read the whole story

Oh, the iPhone. Have you heard enough about it yet? All this hype for a device that has only been publicly displayed once--by baby … Read the whole story

[Strategy] The partnership works, says Channel M's VP/marketing, because it creates an environment in which consumers are receptive to advertising. "If you're bringing your … Read the whole story

[Beverages] The brewer is out to convince young men that only its Keystone Light can be counted on to be smooth by laughing with … Read the whole story