[Automotive] The automaker will place Toyota Camrys and Honda Accords next to its Aura so that consumers can test-drive them all. A supporting national … Read the whole story

[Automotive] The omnibus changes, which are not a string of upward shifts precipitated by an executive departure as such changes often are, involve 23 … Read the whole story

[Perception] The country of origin has a positive impact on brand equity when the country is associated with quality, as are Japan, the U.S., … Read the whole story

[Research] In general, U.S. business fares poorly among the world's companies, according to the Reputation Institute, which indexes the annual ranking. Says a spokesperson, … Read the whole story

[Retail] The bookstore and the online social media platform have a multi-year relationship wherein Borders uses its 17-million address e-mail list to promote special … Read the whole story

[Pharmaceuticals] An apparent dispute between Centocor and a cleaning service union has opened PhRMA's guidelines to question. While they originally aimed at TV and … Read the whole story

[Retail] Tools rule, and retailers such as Ace Hardware, Home Depot and Lowe's are revamping their web sites weeks in advance of the holiday. … Read the whole story