Joz Wang led Genesis Motor America's multicultural marketing and corporate branding efforts before resigning a week ago. Read the whole story

The best advertising in the world can't manufacture a buzzer-beater. That's exactly why brands keep writing the check. Read the whole story

The launch combines a new texture with familiar -- diabolical -- plot devices. Read the whole story

Vibe, a Gen Z-targeted wine-based RTD cocktail brand, will work with more than 100 MiLB teams in the U.S. Read the whole story

With the exchange, users scan an expired over-the-counter pain product and unlock a code to switch to Advil. Read the whole story

Chipotle cites a recent report that found "one in four diners say they would switch to a less-preferred restaurant for better loyalty perks." Read the whole story

It's been just over two years since Buick introduced its "Exceptional by Design" tagline, underscoring a renewed focus on sculptural form and attention to … Read the whole story

The remit continues creative efforts to enhance brand awareness. Read the whole story

The new dog-food line chose a novel approach to a product launch. Read the whole story