[Pharmaceuticals] The company's marketing group realized, through consumer research, that consumers have no clue what the difference is between an FDA-approved compound and any … Read the whole story

[Electronics] The promotion with Billboard is the latest expression of the long-term relationship between LG and the magazine. "Both of us are looking for … Read the whole story

HBO is hoping that its creative tactics will drive viewers to "Big Love" en masse when its second season premieres tonight. Read the whole story

[Retail] As Sears continues to struggle with poor sales performance, every category counts, but lawn and garden is especially critical in summer months. Sears … Read the whole story

[Pharmaceuticals] "So many are looking to integrated direct-mail marketing, but among this same group, not all of them are putting this approach into practice," … Read the whole story