Marketing Daily
Wednesday, June 20, 2007
  • Tyson Touts Antibiotic-Free Chicken In New $70M Push

    [Food] Tyson Foods is wrapping its fresh chicken in its first brand campaign since 2004. The $70 million push does double duty by making … Read the whole story

  • Jet Blue Tops In Satisfaction For Low-Cost Carriers

    [Airlines] Despite the winter holiday travel nightmares, JetBlue held on to its top ranking for customer satisfaction among low-cost carriers, reports J.D. Power and … Read the whole story

  • Parents Worry About TV Ads; Feel More In Control Online

    [Research] Nearly 70% of parents worry their kids see too much advertising, reports the Kaiser Family Foundation, in a new survey on families and … Read the whole story

  • Hyundai Accelerates Mobile Effort

    [Automotive] Hyundai is expanding a mobile campaign targeting 18- to-34-year-olds that features ringtones, music, multimedia Web content and text messaging. Read the whole story

  • Best Buy Earnings Tank, But Brand Positioning Solid

    [Retail] Best Buy, the nation's leading electronics retailer, posted disappointing first-quarter profits but says it is confident its problem-solving brand positioning will pay off. … Read the whole story

  • Reaching Ad Avoiders And Other Notes From Cannes

    [Research] In a study released yesterday during Cannes, Microsoft Digital Advertising Solutions and Starcom MediaVest offered tips on reaching the so-called "Ad Avoiders" who … Read the whole story