Marketing Daily
Monday, June 25, 2007
  • It's Countdown Time For iPhone: Will Buyers Come?

    [Telecom] How many intrepid consumers will descend on AT&T; and Apple stores this Friday for the long-awaited launch of Apple's iPhone? No one can … Read the whole story

  • Plenty's At Stake For AT&T

    [Telecom] Dealing simultaneously with one of the most anticipated consumer electronics launches in history and a critically important rebranding is a big order. For … Read the whole story

  • Sony Signs NASCAR's Dale Earnhardt Jr.

    [Consumer Electronics] Sony Electronics has signed a personal endorsement deal with NASCAR NEXTEL cup Driver Dale Earnhardt Jr. He will appear in a new … Read the whole story

  • Novartis Could Thrive On New OTC Stop-Smoking Gum

    [Pharmaceuticals] Competition mounts for smokers who want to quit. The FDA last week approved Thrive, an OTC nicotine-replacement gum from Novartis designed to help … Read the whole story

  • Markey Hearing On Kiddie Ads Preview Of FTC Testimony

    [Regulation] The speakers at Rep. Edward Markey's "Images Kids See on the Screen" hearing on Friday represented a range of issues as broad as … Read the whole story

  • Natural Marketers Can Strike Gold With 'Selfish' Green

    [Insights] Want brand supremacy? A study from the Natural Marketing Institute suggests that the most successful product strategies will offer consumers a two-fer, layering … Read the whole story