Marketing Daily
Tuesday, June 26, 2007
  • Chrysler Turns To Nickelodeon To Plug Backseat TV, Swivel Seats

    [Automotive] Chrysler has signed a first-time multimillion-dollar promotional deal with Nickelodeon, whose programming will help it plug its minivan's Backseat TV, entertainment system, and … Read the whole story

  • PepsiCo Wants To Wake Up America With Diet Pepsi MAX

    [Beverages] PepsiCo wants to wake up America, and hopes to do it with Diet Pepsi MAX, a juiced-up version of the soda containing ginseng … Read the whole story

  • Bad News For Brands: Supermarket Shoppers Don't Care

    [Retail] A new report from TNS Retail Forward finds that three-quarters of shoppers will happily switch brands, motivated by what's cheapest or at eye … Read the whole story

  • Latest Scion Campaign All About Deviants

    [Automotive] Scion has begun the latest underground launch program for its newest model. The campaign from ATTIK positions the new xD as a kind … Read the whole story

  • Study Suggests Search Will Drive Mobile Ad Market

    [Research] Consumers increasingly anticipate using a search engine to find information on their mobile phones, and think a sponsored link resulting from a mobile … Read the whole story