Marketing Daily
Monday, July 9, 2007
  • Toyota Lexus Campaign To Link Mobile Shoppers With Dealers

    [Automotive] While the vast majority of car-shopping consumers still do major research at home, the wireless product is relevant to consumers near purchase, "who … Read the whole story

  • Ad Spend In Online, Console Games Set To Explode

    [Research] The Yankee Group's Michael Goodman points out that while people won't take kindly to finding ads in video games for which they paid … Read the whole story

  • Wendy's: Here's the Beef ... And the Pork

    [Restaurants] Restaurants, like all other retailers, have diverse audiences with differing desires, says Scott Hume, executive editor of Restaurants & Institutions magazine. "Just as … Read the whole story

  • Merged Bank of New York Mellon Readies Branding Campaign

    [Financial Services] Lippincott completed global brand positioning and corporate identity work for The Bank of New York last year. Mellon's logo, a simple green … Read the whole story

  • Jack In The Box, Ripple Expand In-Store Content

    [Restaurants] The partnership decision is part of Jack in the Box's strategic initiative to reinvent its brand, which is already underway via improvements to … Read the whole story

  • Philly Ads Shift Focus From Families To Cosmopolitan Fun

    [Tourism] The new campaign shows Philadelphia in a more contemporary light than in the past. The emphasis is less on family outings than on … Read the whole story