[Automotive] While the vast majority of car-shopping consumers still do major research at home, the wireless product is relevant to consumers near purchase, "who … Read the whole story

[Research] The Yankee Group's Michael Goodman points out that while people won't take kindly to finding ads in video games for which they paid … Read the whole story

[Restaurants] Restaurants, like all other retailers, have diverse audiences with differing desires, says Scott Hume, executive editor of Restaurants & Institutions magazine. "Just as … Read the whole story

[Financial Services] Lippincott completed global brand positioning and corporate identity work for The Bank of New York last year. Mellon's logo, a simple green … Read the whole story

[Restaurants] The partnership decision is part of Jack in the Box's strategic initiative to reinvent its brand, which is already underway via improvements to … Read the whole story

[Tourism] The new campaign shows Philadelphia in a more contemporary light than in the past. The emphasis is less on family outings than on … Read the whole story