Marketing Daily
Friday, July 13, 2007
  • New Mazda Site Takes Shoppers To Check-Signing Point

    [Automotive] The Shopping Assistant program employs Mazda Personal Shoppers (employees) who can answer specific product questions and guide consumers--Virgil like--through the purgatory (and sometimes … Read the whole story

  • Irish Whiskey, Tequila Led Spirited Sales Growth in '06

    [Spirits] While whiskey sales in general have been on the rise--total U.S. sales rose 1.2%, to 45 million cases last year--Irish varieties in particular … Read the whole story

  • American Airlines, MasterCard Pair For 'Bourne' Contest

    [Financial Services] The sweepstakes, in which contestants guess how many miles action hero Jason Bourne has logged in his quest to head home in … Read the whole story

  • Discount Retailers See Modest Gains; Department Stores Tank

    [Retail] An uptick is likely in July due to the beginning of back-to-school sales. June is considered a transitional month, with stores clearing out … Read the whole story

  • Wrigley's Chews It Over With The NBA, Inks A Deal

    [Food] The partnership wasn't a stretch for the NBA and vice versa--because the NBA skews young among professional sports, and gum is its chewing … Read the whole story

  • Accidents, Digital Billboards Unrelated, Study Finds

    [Research] Automobile accidents are unrelated to digital billboards, according to a new study from Tantala Associates, which may serve to allay fears that eye-catching … Read the whole story