[Food] Months of angst on the part of food and beverage marketers as well as consumer watchdog groups ended on Wednesday with promises by … Read the whole story
Can media executives deem what messaging is or is not appropriate for an entire population in a given market? While media properties have the … Read the whole story
[Automotive] Half of new-vehicle shoppers are considering a hybrid--down from 57% last year--across all age groups. The consultancy says that the reason for the … Read the whole story
[Retail] Online shoe retailers are fighting for business on two fronts. They either have to lure devoted online shoe shoppers away from other sites … Read the whole story
[Healthcare] The new branding, including a new logo, debuted on the landing page of the todaysponge.com and in print ads running in the July … Read the whole story
[Food] Ogilvy's eye-catching ad represents the 81-year-old company's first advertising and features the impression of a Tourneau watch, which is advertised on the facing … Read the whole story
[Spirits] For the first of a limited-edition series, the company will launch a national advertising and grassroots campaign that includes print and outdoor ads … Read the whole story
[Retail] Observers say Gerstein will have his work cut out for him. Sears Holdings continues to be a relative darling of Wall Street, thanks … Read the whole story