Marketing Daily
Thursday, July 19, 2007
  • Marketers Tighten Reins On Advertising To Kids

    [Food] Months of angst on the part of food and beverage marketers as well as consumer watchdog groups ended on Wednesday with promises by ... Read the whole story

  • Putting Lipstick On A Pig

    Can media executives deem what messaging is or is not appropriate for an entire population in a given market? While media properties have the ... Read the whole story

  • J.D. Power: Desire For Hybrids May Be Slowing

    [Automotive] Half of new-vehicle shoppers are considering a hybrid--down from 57% last year--across all age groups. The consultancy says that the reason for the ... Read the whole story

  • Amazon Pushing 'Shoes, Glorious Shoes' Endless-ly

    [Retail] Online shoe retailers are fighting for business on two fronts. They either have to lure devoted online shoe shoppers away from other sites ... Read the whole story

  • Synova Healthcare Re-Launching Today Sponge

    [Healthcare] The new branding, including a new logo, debuted on the landing page of the todaysponge.com and in print ads running in the July ... Read the whole story

  • Fage Yogurt Makes A Splat! In 'New York Magazine'

    [Food] Ogilvy's eye-catching ad represents the 81-year-old company's first advertising and features the impression of a Tourneau watch, which is advertised on the facing ... Read the whole story

  • Absolut Intro's City-Themed Vodkas

    [Spirits] For the first of a limited-edition series, the company will launch a national advertising and grassroots campaign that includes print and outdoor ads ... Read the whole story

  • Alberto-Culver Exec Is New Sears CMO

    [Retail] Observers say Gerstein will have his work cut out for him. Sears Holdings continues to be a relative darling of Wall Street, thanks ... Read the whole story