Marketing Daily
Friday, July 27, 2007
  • Chrysler Bows To Dealers With Industry-First Lifetime Warranty

    [Automotive] Chrysler is touting the program with a national integrated TV, print and Internet campaign that also gives the warranty its own logo, an … Read the whole story

  • Consumers Take A Break From Credit Card Hopping

    [Financial Services] Recent research shows that the biggest reason for the shift is that more companies are charging balance transfer fees without caps. Also, … Read the whole story

  • Marketers Pull Out All The Stops To Engage Students

    [Retail] Notebook computers are experiencing the most significant sales bounce, and that's dragging some related categories like wireless along with. Says Stephen Baker, VP/industry … Read the whole story

  • Mom Talk: Good + Bad = Real Brand Awareness

    [Packaged Goods] Procter & Gamble is among several consumer product marketers to take advantage of a testing program developed by a web site devoted … Read the whole story

  • VW Touts Touareg Via 'Bourne Ultimatum,' Rally Racing

    [Automotive] Says VW: "We wanted to find a way to connect Touareg to a very high-visibility property to communicate what's new. The 'Bourne' film … Read the whole story