Marketing Daily
Monday, July 30, 2007
  • Tripodi Is Seen As Coke's Knight In Shining Armor

    [Beverages] The ANA's Bob Liodice couldn't say enough about his former board member: "He has such a great marketing sense and savvy. He has … Read the whole story

  • Ford's Film Deal Puts Company In The Driver's Seat

    [Automotive] The agreement gives Ford exclusive automotive product integration in Our Stories Films. Says an industry analyst: "Long-term deals allow more seamless integration with … Read the whole story

  • WaMu Offers Music Exclusives To Build Brand Loyalty

    [Financial Services] Jane Zalutsky, first vice president of experiential marketing, says WaMu Live is new--but that the bank has been involved with various music … Read the whole story

  • New Chloe Women's Fragrance On The Way From Coty

    [Beauty] Coty says the ad campaign will not include Internet TV or online video ads. That's taking a risk, say analysts, who agree mass … Read the whole story

  • More Consumers Bypass Agents When Buying Auto Insurance

    [Financial Services] Customers especially like being directed to customized microsites that speak specifically to their needs. There is currently a good opportunity for marketers … Read the whole story