Marketing Daily
Wednesday, August 22, 2007
  • Latin Influence Reaching Fever Pitch Within Food, Beverages

    [Research] Kraft, General Mills, Kellogg and Unilever all have ambitious programs trying to reach Hispanic consumers. That's not even touching on the innumerable, ambitious ... Read the whole story

  • Philip Morris To Test Marlboro Moist Smokeless Tobacco

    [Packaged Goods] A company spokesperson says the new product will arrive in mid- to late October, with promotional activity at retail, and via direct ... Read the whole story

  • Target Remains Solid With Middle-Class Bargain Hunters

    [Retail] Just a week ago, Wal-Mart complained that the uncertain economy was bad for business, but Target's doing just fine. One equity research chalks ... Read the whole story

  • Bloggers Key Marketing Aid For Wizarding World Theme Park

    [Entertainment] "The key influencers of the Harry Potter brand are living and breathing 24 hours a day on the Internet," says Universal Orlando Resort's ... Read the whole story

  • New Orleans Launches Web Push To Lure Travelers Back

    [Tourism] The campaign includes banner ads running on an array of properties from nytimes.com and wsj.com to Gawker.com, online travel channels and, of course, ... Read the whole story

  • General Mills Intros Green Giant Health Blends

    [Food] The consumer food products giant is leveraging consumers' twin desires for healthier eating and more convenience by introducing new frozen vegetable blends with ... Read the whole story