Marketing Daily
Friday, August 24, 2007
  • Tweens, Parents Have Similar Attitudes About Healthy Lifestyles

    [Research] On the nutritional front, both parents and kids indicated conscious efforts to ensure that the kids have healthy diets. But not surprisingly, there ... Read the whole story

  • Satisfaction Study Again Puts Virgin Mobile At Top Of Prepaids

    [Telecommunications] Parents appreciate stability from carriers that offer prepaid plans for kids under 18 who haven't learned the concept of quelling talk times. "Kids ... Read the whole story

  • Edmunds.com, Saturn Seek Citizen Journo For Promotion

    [Automotive] The program is "designed to speak to the right audience," says Edmunds. "The readership of Inside Line--the contributors to forums--are the people Saturn ... Read the whole story

  • Shoppers Expect Seamless Cross-Channel Experience

    [Retail] "Retailers who are able to meet and exceed these needs will maintain a loyal customer base and ensure future purchases," says a new ... Read the whole story

  • Integrated Campaign Launches For Murine Earigate

    [Packaged Goods] "The challenge is to make ear hygiene as common as brushing your teeth," says the ad agency. The product is targeted at ... Read the whole story