Marketing Daily
Tuesday, August 28, 2007
  • Marketers Team Up With College, Pro Football League, Teams

    [Beverages] "The NFL is the most popular sports property in the U.S., and there is tremendous value for us to be the 'Official Beer ... Read the whole story

  • Vick Plea Not Expected To Hurt Athletic Shoe Sales

    [Retail] Nike severed all ties with Falcons quarterback Michael Vick following the news last week that he would plead guilty on dog-fighting charges. "One ... Read the whole story

  • Borders Targets Loyal Customers With Coupon Deals

    [Technology] "The challenge is to match the sale with discount offerings in real time," says Suresh Vittal, senior analyst at Forrester Research. It requires ... Read the whole story

  • Red Lobster Freshens Web Site To Extol Brand Position

    [Restaurants] The new site is an extension of a new campaign, which launched in July to support Red Lobster's foray into a fresh-fish menu ... Read the whole story

  • Campari Unveils Commissions Initiative, Targeting Artists

    [Spirits] The company is using a platform of the visual arts to target its key demographic, artists, by encouraging their works and providing space ... Read the whole story