Marketing Daily
Thursday, August 30, 2007
  • Motorola Focuses Spotlight On Brand At Film Festival

    [Telecommunications] Jamie Tedford, who recently left Arnold Worldwide to start the ad agency Brand Networks, says Motorola's connection with an international film festival speaks ... Read the whole story

  • Bacardi Launches First Campaign For Grey Goose Vodka

    [Spirits] The effort is a departure from the brand's existing creative, which depicts bottle and cocktail images. In four different print ads and three ... Read the whole story

  • Fit Consumers Are Smarter Consumers With Fat Wallets

    [Research] Importantly, the fittest are ambivalent about advertising, a Packaged Facts study shows. More than other consumers, they say they dislike advertising and view ... Read the whole story

  • Sears, Chevy Tops In Nielsen's New Placement Ratings

    [Retail] Sears placement on ABC's "Extreme Makeover Home Edition" had the top product placement score on broadcast, based on brand recognition and positive feeling, ... Read the whole story

  • Study Finds Data Breaches Damage Brand's Equity

    [Financial Services] While many consumers in a recent survey said they would stop doing business with a company that lost their personal data such ... Read the whole story

  • A 'Pie In The Sky' Idea Combines Domino's, Kraft Brands

    [Food] The Oreos Dessert Pizza will be supported with a national ad campaign that begins Monday with TV commercials on broadcast and cable in ... Read the whole story