Marketing Daily
Tuesday, September 11, 2007
  • Ford Mercury Gets Fashionable With 'Elle' In New York

    [Automotive] The tie-in with Elle is meant to appeal to a younger, mostly female buyer for vehicles like Milan and Mariner. "I think both … Read the whole story

  • Doritos, Dr Pepper, Altoids: What Wins As An Impulse Buy?

    [Retail] A survey shows strong cross-branding preferences. For example, when impulse buyers snag a Dr Pepper at checkout, they buy Altoids 71% more often … Read the whole story

  • Taking The Marketing Bull By The Horns

    I'm not sure anyone came away fully satisfied after Monday's ANA sessions on marketing accountability at the Four Seasons in Palm Beach, Fla. We … Read the whole story

  • AT&T Rips Seams From Corporate Blue-Suit Image In Ads

    [Telecommunications] Digital World lets consumers create their world. "It's really about their world and lives; their DNA, not AT&T;," says Troy Ruhanen, EVP/managing director … Read the whole story

  • La-Z-Boy Targets The Couch Potato In Us All

    [Retail] HGTV, DIY and Food Network will feature items called "Short Stories," which are vignettes that combine content with La-Z-Boy Furniture Galleries brand and … Read the whole story

  • Citi, AT&T Cards Offer Savings On Latter's Products, Services

    [Financial Services] Collateral materials highlighting the new AT&T; Universal Cards will be in AT&T; stores very soon, says Citigroup spokesperson Samuel Wang. "We have … Read the whole story