[Automotive] The tie-in with Elle is meant to appeal to a younger, mostly female buyer for vehicles like Milan and Mariner. "I think both … Read the whole story

[Retail] A survey shows strong cross-branding preferences. For example, when impulse buyers snag a Dr Pepper at checkout, they buy Altoids 71% more often … Read the whole story

I'm not sure anyone came away fully satisfied after Monday's ANA sessions on marketing accountability at the Four Seasons in Palm Beach, Fla. We … Read the whole story

[Telecommunications] Digital World lets consumers create their world. "It's really about their world and lives; their DNA, not AT&T;," says Troy Ruhanen, EVP/managing director … Read the whole story

[Retail] HGTV, DIY and Food Network will feature items called "Short Stories," which are vignettes that combine content with La-Z-Boy Furniture Galleries brand and … Read the whole story

[Financial Services] Collateral materials highlighting the new AT&T; Universal Cards will be in AT&T; stores very soon, says Citigroup spokesperson Samuel Wang. "We have … Read the whole story