Marketing Daily
Thursday, September 13, 2007
  • Honda Pulls Open Garage Doors In Massive All-Points Push

    [Automotive] In the auto business there's the occasional campaign--the national launch of a mid-sized sedan--that company PR staff must surely dread, because the scope … Read the whole story

  • More Consumers Opt For Convenience Of Retail's Prepared Meals

    [Food] A new NPD Group study finds that while total restaurant traffic grew by 3% over the past two years, retail store prepared meal … Read the whole story

  • Wal-Mart Introduces First New Tagline In 19 Years

    [Retail] While the new ads--the first major Wal-Mart campaign from The Martin Agency since it was hired last January--are warm and appealing, not everyone … Read the whole story

  • Microsoft Debuts Laptop Mouse With 1GB Flash Memory

    [Electronics] The marketing campaign for the Mobile Memory Mouse 8000 will focus on in-store merchandising like displays at the end of aisles and promotions, … Read the whole story

  • Canon Shoots For Third Sponsorship Of The NFL

    [Electronics] The company is also running an amateur photo contest that dangles a trip for four to the Super Bowl XLII game in Arizona … Read the whole story

  • Humana Aims to Reach Consumers Through Games

    [Financial Services] Humana hopes to find out via monitoring consumers who are playing the games "in a very casual way what we are doing … Read the whole story