[Automotive] The campaign includes broadcast and print ads and features an interactive promotional element in which consumers can help pick the NFL Player of … Read the whole story
[Food] "We loved the hometown feel of the Popeye Picnic, its place in Americana, and of course, its connection to Olive Oyl," says Mark … Read the whole story
[Entertainment] Hooters will market the DVD online and run spots on several radio stations that detail the grand-prize giveaway. To attract loyal customers, the … Read the whole story
[Pharmaceuticals] Since the new label for Evista includes new uses and an expanded patient population, Lilly worked with the FDA to revise the package … Read the whole story
[Automotive] The campaign aims to raise awareness among drivers and bike riders about the need for each to pay attention to the other. In … Read the whole story