Marketing Daily
Friday, September 21, 2007
  • Ad Spend: Net Up 23%; National Mags Show Nice 8.4% Gain

    [Research] The Internet was the big gainer--up 23.2% in the first half of the year to $3.7 billion, according to The Nielsen Company. The ... Read the whole story

  • Forecast: Opportunity Lies In Supercharged CUV Segment

    [Automotive] Another huge growth market is basic cars, entry-level compacts like Hyundai Accent, Ford Focus, and Toyota's Scion cars, with 100% increase from very ... Read the whole story

  • $15M Supports Hornitos Tequila Repositioning, Line Extensions

    [Spirits] The campaign is a mix of online, radio, print, and out of home, with 38% of the budget dedicated to online advertising. Hornitos ... Read the whole story

  • Students Vie To Bring Band To Campus In AT&T Stunt

    [Telecommunications] Nearly 2 million invitations have been sent to the Dave Matthews Band by students, alumni and fans, with the military academies holding the ... Read the whole story

  • Study: Gen Y Shoppers Drawn To Greener Marketers

    [Retail] Environmental messaging has a big impact on customer loyalty among Gen Y members, with 50% saying it influences their shopping behavior. About 46% ... Read the whole story

  • Extreme Price Shoppers Don't Hurt Profits

    [Retail] A new study finds that super-cost-conscious consumers represent a much smaller segment of shoppers than many had previously believed. About 1% of grocery ... Read the whole story