[Automotive] The study also found that nearly 40% of all new-vehicle shoppers cite price as a key reason for rejecting a model. Also, about … Read the whole story
[Beverages] The concept came out of discussions with the players. "We wanted to show people what the players go through"--meaning give them a little … Read the whole story
[Spirits] The challenge is just as great, if not greater, for high-end tequilas. The opportunity for Hornitos, in particular, is that the dumbbell market … Read the whole story
[Conference] An eclectic group of creative marketing applications was on display this week from startups run by seasoned entrepreneurs. Those focused on marketing apps … Read the whole story
[Retail] "Traditional segmentation doesn't work, so you start to look at different things," says Robert Passikoff, founder and president of Brand Keys Inc., New … Read the whole story
[Beverages] Particularly important is Peacock's ability to get along with A-B's 600 independent wholesalers. He is said to have much credibility in distributors' eyes. … Read the whole story