Marketing Daily
Friday, September 28, 2007
  • Domestic Or Import? First Decision Likely To Stick

    [Automotive] The study also found that nearly 40% of all new-vehicle shoppers cite price as a key reason for rejecting a model. Also, about ... Read the whole story

  • Jones Soda's Dirt, Perspiration Flavors Honor Seahawks

    [Beverages] The concept came out of discussions with the players. "We wanted to show people what the players go through"--meaning give them a little ... Read the whole story

  • Beam To Those Who Link Tequila To College: We Want You Back

    [Spirits] The challenge is just as great, if not greater, for high-end tequilas. The opportunity for Hornitos, in particular, is that the dumbbell market ... Read the whole story

  • Creative Marketing Apps Abound At San Diego DEMOfall

    [Conference] An eclectic group of creative marketing applications was on display this week from startups run by seasoned entrepreneurs. Those focused on marketing apps ... Read the whole story

  • Big Brands 'Get Smaller' So They Can Stay Big

    [Retail] "Traditional segmentation doesn't work, so you start to look at different things," says Robert Passikoff, founder and president of Brand Keys Inc., New ... Read the whole story

  • Peacock Lends Color To Anheuser-Busch Marketing

    [Beverages] Particularly important is Peacock's ability to get along with A-B's 600 independent wholesalers. He is said to have much credibility in distributors' eyes. ... Read the whole story