Marketing Daily
Monday, October 8, 2007
  • 'U.S. News' Enters Consumer Guidance On Car, Truck Buying

    [Automotive] "We will deliver what advertisers need but the first, most important thing is the U.S. News brand: We will bring in a big … Read the whole story

  • J.D. Power: Consumers Want Their HDTV Again And Again

    [Electronics] Sony, Pioneer, and Samsung are consumer favorites in the HDTV product category, according to a new study of consumer satisfaction with HDTVs. Despite … Read the whole story

  • BK-Branded Games To Be Marketed In Deals With Cell Providers

    [Telecommunications] The first game being developed by Seattle-based Mobliss features players vying for the role of the Burger King's protégé by facing challenges and … Read the whole story

  • Years In Development, Crayons Fruit Juice Makes Splash

    [Beverages] "[Crayon] is one of the most recognized and trusted brand names in world," says Crayons Inc. President/CEO Ron Lloyd. "Everybody knows crayons. They … Read the whole story

  • Report: African-American Market Untapped By Most Providers

    [Financial Services] One thing marketers could do to make credit card offers more appealing is to link them to financial services already frequently used … Read the whole story

  • Unilever, Sunbeam Back 'DeGeneres' Marketing Program

    [Packaged Goods] As presenting sponsor, Unilever's All small & mighty concentrated laundry detergent is conducting a nationwide eco-education program and contest. Called "Search for … Read the whole story