Marketing Daily
Tuesday, October 9, 2007
  • General Mills, Curves Partner In Cereal Box Appearance Contest

    [Food] As part of the effort to get word out about the new Curves cereal, single-serve boxes were placed in Sunday newspapers in select … Read the whole story

  • Newest Manhattan Eatery Will Run Hot And Cold

    [Restaurants] The SoupMan and Cold Store Creamery don't have a marketing plan, but they will support entrepreneurs who co-locate the brands. "We have a … Read the whole story

  • Unilever Offers IPod Shuffles In 'Go Green' School Contest

    [Packaged Goods] The elementary school that submits the greatest percentage of Eco-Report Cards--and the most passionate, original and environmentally relevant Eco-Stories--will win a green … Read the whole story

  • Polar Takes On Nike + With Podfitness Team-Up

    [Retail] The promotion starts this month, and marketing plans include Web site advertising as well as counter cards at a variety of sporting goods … Read the whole story

  • Advice On Print, Interactive Advertising: 'Keep It Simple'

    [Conference] "When readers read copy they are likely to take action, and that's the engagement issue," he says, adding that those who delve into … Read the whole story