Marketing Daily
Friday, October 19, 2007
  • Home Depot's Dilemma: How Much Can A CMO Fix?

    [Retail] For several years now, the company's same-store sales results have been in an ugly downward slide. Some problems can be traced to lousy ... Read the whole story

  • Crown Launches 'Ghost' Spot For Halloween

    [Beverages] "It's very rooted in the Corona world, on the beach, a typical Corona moment," says the vice president/creative director/art director at Cramer-Krasselt. "Halloween ... Read the whole story

  • Nestlé's Sales Up 9%; Price Hikes Offset Cost Increases

    [Food] Despite sharp increases in the costs of raw materials--particularly milk and other agricultural products--the food and beverage brands of the world's largest food ... Read the whole story

  • Pfizer Discontinues Insulin Inhaler, Earnings Fall

    [Pharma] The product was co-developed with drug-delivery specialist Nektar Therapeutics and launched in July 2006. Exubera was approved by the FDA in February 2006 ... Read the whole story

  • Wireless Carriers Begin Holiday Push For Gadgets, Services

    [Telecom] Sheryl Sellaway, spokeswoman for Verizon Wireless, says consumers will see more TV, in-store signage, and promotions as the holidays approach. "We also will ... Read the whole story

  • Vegas' SEMA Show Attendance Projected At 20% Over Last Year

    [Automotive] Beneath the fanfare of souped-up engines, body kits, seismic audio and Electric Kool Aid paint jobs is a drive among automakers to open ... Read the whole story