Marketing Daily
Monday, October 22, 2007
  • FDA Panels Say No To Cold Meds For Kids Under Six

    [Packaged Goods] They also called for more clinical studies before deciding on whether such drugs are efficacious and recommended standardizing of devices for delivering ... Read the whole story

  • Timberland Ups Green Ante, Offsets Campaign's Carbon Footprint

    [Retail] The ads represent what the marketer believes is a first: It has estimated the carbon-dioxide emissions associated with the energy used to broadcast ... Read the whole story

  • McDonald's Posts 11.4% Sales Hike Abroad, Highest In Decade

    [Restaurants] By being local globally, the fast food behemoth has managed its "Plan to Win" into an industry success story that has left its ... Read the whole story

  • Virgin Mobile Deals Wild Card For Holiday Effort

    [Telecom] The product is also on Virgin's web site, TV ads break this week and print runs next month. "The message is, we've got ... Read the whole story

  • PetSmart Focuses On PetsHotel In New TV Spot

    [Retail] The commercial, which broke recently, shows the similarities between a dog's stay at the PetsHotel and its owner's stay at a regular hotel. ... Read the whole story

  • Pepsi, Minisode Team For Retrospective Efforts

    [Beverages] Pepsi, which is rebranding its packaging to sport a retro look, next month will tout the change on the Minisode Network. New Pepsi ... Read the whole story