Marketing Daily
Tuesday, October 23, 2007
  • World Series Lineup Includes Heavy Marketing Hitters

    [Sports] The MLB's John Brody says that the All-Star game and post-season have evolved into global marketing opportunities for brands to interact with MLB ... Read the whole story

  • Dylan Touts Caddy Escalade's Standard XM Radio

    [Automotive] For the first time, Dylan's XM Radio show will premiere an hour-long "Cadillac" episode, with music inspired by the automaker from many genres ... Read the whole story

  • PetMed Express' Net Income Increases 37% in Q2

    [Pharma] Menderes Akdag, CEO/president of the company, gave kudos - a very small one - to the ads featuring actress Betty White, for the ... Read the whole story

  • Kawasaki Opens Insider's Portal To John Q. Public

    [Automotive] "We aren't competing against the other bikes, we are competing against entertainment," says Kawasaki's Chris Brull. "We are competing for share of consumers' ... Read the whole story

  • Dell Moves To Staples: Dude, You're Gettin' An Easy Button

    [Electronics] "Dell's share has been shrinking slightly and is now on par or just below the industry average," an analyst says. "And while some ... Read the whole story

  • Marketers Face Deadly, Windswept California Fires

    [News] Sony Electronics closed its San Diego headquarters before work began Monday morning. The 2,000 employees who report daily to the facility were told ... Read the whole story