Marketing Daily
Wednesday, October 24, 2007
  • Canadian Club Whisky Gets First Brand Campaign In 20 Years

    [Spirits] "Canadian Club has incredible distribution, high awareness and quite a bit of latent brand equity," says a company spokesperson. "These are all reasons ... Read the whole story

  • Sears Craftsman Campaign Unites Halloween, Handymen

    [Retail] Says a hardware consultant, "While Craftsman became the dominant brand with its no-question replacement policy, a lot of the other brands have caught ... Read the whole story

  • AT&T Rings Up 41% Profit Hike In Q3

    [Telecommunications] Acquisitions, successful marketing, record wireless revenue and the iPhone deal were behind the company's great showing. Not that long ago consumers considered AT&T; ... Read the whole story

  • Target Serves Up Grocery Savings In Direct Mail Piece

    [Retail] The company is focusing on its expanded grocery sections. As Citibank Smith Barney analyst Deborah Weinswig said in a recent research note, Target's ... Read the whole story

  • Consumer Preferences Vary Among Gay/Lesbian Segments

    [Research] As far as advertising goes, Dodge Caliber's "Too Tough Fairy" spot and Budweiser's "Ladies' Night" spot, which both employ gay stereotypes for humor ... Read the whole story

  • Papa John's Ties In With 'Spidy 3' For Halloween Promo

    [Restaurants] On Tuesday, Papa John's began airing a new commercial spot highlighting the new pizza promotion. The ad features footage from the Sony Pictures ... Read the whole story

  • Tip-Off: Adidas 'Brotherhood' Campaign Launches

    [Retail] The integrated push features the players during candid moments, working as a team, teaching kids how to behave as a team, and talking ... Read the whole story