[Spirits] "Canadian Club has incredible distribution, high awareness and quite a bit of latent brand equity," says a company spokesperson. "These are all reasons … Read the whole story
[Retail] Says a hardware consultant, "While Craftsman became the dominant brand with its no-question replacement policy, a lot of the other brands have caught … Read the whole story
[Telecommunications] Acquisitions, successful marketing, record wireless revenue and the iPhone deal were behind the company's great showing. Not that long ago consumers considered AT&T; … Read the whole story
[Retail] The company is focusing on its expanded grocery sections. As Citibank Smith Barney analyst Deborah Weinswig said in a recent research note, Target's … Read the whole story
[Research] As far as advertising goes, Dodge Caliber's "Too Tough Fairy" spot and Budweiser's "Ladies' Night" spot, which both employ gay stereotypes for humor … Read the whole story
[Restaurants] On Tuesday, Papa John's began airing a new commercial spot highlighting the new pizza promotion. The ad features footage from the Sony Pictures … Read the whole story
[Retail] The integrated push features the players during candid moments, working as a team, teaching kids how to behave as a team, and talking … Read the whole story