Marketing Daily
Thursday, October 25, 2007
  • Is Toyota Losing Luster--Or Have More Makes Added Polish?

    [Automotive] Says the president of Strategic Vision of its own index: "Statistically, the differences are negligible, so that actual leadership position in quality is ... Read the whole story

  • Holiday Inn Staying Smart With A $61 Million Rebrand

    [Hospitality] "I don't think that Holiday Inn has much of a choice," says an industry consultant. "It's an icon in this industry, so it ... Read the whole story

  • Alli Can't Save Glaxo's 3Q Profit, Which Is Down 5.8%

    [Pharma] For the quarter, Glaxo's Consumer Healthcare division--which includes Alli, Breathe Rite and FiberChoice--registered a 16% increase in overall sales. Within the division, sales ... Read the whole story

  • Dodge Taps Tuner Market To Promote Caliber SRT4

    [Automotive] Playing to this market segment can be risky--but, as one industry consultant says, such programs are critical for automakers, even though the sales ... Read the whole story

  • Diageo, Rapper Combs Go Partners On Ciroc Brand Of Vodka

    [Spirits] Robert Passikoff, founder/president of Brand Keys, Inc., says that "to a certain degree it's the same old same old except for the financial ... Read the whole story

  • Microsoft Deal Values Facebook At $15 Billion

    Microsoft on Wednesday said it is investing $240 million for a 1.6% stake in Facebook--a deal that values the hot social network at a ... Read the whole story