Marketing Daily
Friday, October 26, 2007
  • Nintendo CMO Will Have To Fill Some Profitable Shoes

    [Electronics] Cammie Dunaway faces challenges--but could give the company a much-needed talent boost because veteran marketing executives who decided not to follow Nintendo to ... Read the whole story

  • Macy's Ready To Make Merry With Celeb-Studded Effort

    [Retail] The latest in its "Magic of Macy's" campaign is the first national TV spot from director Barry Levinson. It goes online Sunday and ... Read the whole story

  • Ford Campaign For Sync Centers On Singer Juanes

    [Automotive] "We know the Hispanic market has high adoption and usage rates for technology, music, downloads, ringtones and the Internet in general," says Dave ... Read the whole story

  • Online Search Can Be Powerful for CPG Branding

    [Research] The comScore study found that a majority of U.S. consumers visited web sites for consumer packaged goods during the three months ending April ... Read the whole story

  • Pittsburgh Paints Rolling Out Eco-Conscious Hues

    [Packaged Goods] The company may have been ahead of the curve when it launched its "Voice of Color" program in the late 1990s, but ... Read the whole story

  • Bristol-Myers Squibb Sees Sales Gain After Ad Spend Hike

    [Pharma] The company said it's making significant progress in identifying ways to operate more efficiently and reduce costs as it maintains investments in its ... Read the whole story