Marketing Daily
Monday, October 29, 2007
  • Customer Satisfaction With Wireless Sales Staff Sinks

    [Telecom] The J.D. Power findings reveal that overall satisfaction with wireless retail salespeople declined seven points, to 709 points, since the last reporting period ... Read the whole story

  • Kids Eating Same Things For Breakfast 20 Years On

    [Food] The NPD Group study may seem a simple one, but its implications for food and beverage marketers are strong. "Most of the foods ... Read the whole story

  • Unique Images Advance 'Purity' Theme For Smirnoff

    [Spirits] The effort, overseen by JWT's London office, comprises three print ads and an array of print and outdoor executions bearing the theme line ... Read the whole story

  • Scottrade Ranks Highest in Customer Satisfaction

    [Financial Services] "What you are seeing today are very sophisticated sites that provide real-time information and a lot of additional information resources," says J.D. ... Read the whole story

  • Circuit City To Test New, Smaller Store Format

    [Retail] Offering a more edited selection is a relatively novel approach for a company that has built its reputation on seemingly endless options. But ... Read the whole story

  • Halo Vacuum Effort Shines Light On Germs

    [Technology] In all media the only visual is the vacuum itself and its glowing ultraviolet light. Copy emphasizes the vacuum's germ-killing features. One TV ... Read the whole story

  • Wendy's Ready To Beef Up Advertising Initiatives

    [Restaurants] Wendy's said it would look to roll out "distinctive national advertising," including for its four-month-old Baconator--and next month will focus on a jalapeño ... Read the whole story