Marketing Daily
Tuesday, October 30, 2007
  • Kraft Taps Group VP To Head Marketing Unit

    [Food] In a recently published book, The NEW Woman Rules, Mary Beth West is profiled with 49 other industry executives who made their own ... Read the whole story

  • P&G Changing Face Of Environmental Sustainability

    [Packaged Goods] The company won't be shoving moral benefits down consumers' throats, though, because, the way P&G; sees it, "consumers don't have to make ... Read the whole story

  • Chrysler's CEO Gets A Grilling At The MPA Meeting

    [Automotive] "I'm not a designer but consumer," says Robert Nardelli. "I spent six years in consumer business. We did 1.3 billion transactions a year ... Read the whole story

  • Online Sales Surge In Third Quarter, Led By ... Toys?

    [Retail] The biggest growth came from the video games, consoles and accessories category, which nearly tripled its sales, increasing 199% over the same period ... Read the whole story

  • Schwab Re-Ups PGA Sponsorship Through 2013

    [Financial Services] "Golf audiences tend to skew older, and this demographic often has more assets available for financial activities, including investments," says a sports ... Read the whole story

  • Analysts See Vonage Settlement As Marketing Re-Start

    [Telecom] "I am surprised to hear the infringement is so widespread, because it wasn't with one carrier; there were multiple alleged infringements," says Chris ... Read the whole story

  • Study: CMOs Not Expecting Much Holiday Cheer

    [Retail] Consumers' fears about credit, these marketing executives say, will be the wild card of the season, with 27% naming credit as the external ... Read the whole story