Marketing Daily
Wednesday, October 31, 2007
  • Chrysler, 'House Of Payne' Team On Town & Country Minivan

    [Automotive] The manager of Chrysler advertising and Chrysler global brand communications says the fact that Tyler Perry is a well-known, up-and-coming director and producer ... Read the whole story

  • 'Big-Headed' Tesco May Start A Retail Revolution

    [Retail] In a Q&A; format, we learn from TNS's Herb Sorensen why U.S. supermarkets have much to fear from the pending British invasion: "Tesco ... Read the whole story

  • Citi Ads Focus On Experiences Its Card Can Make Happen

    [Financial Services] Spots center on one question, "What's your story?," and show how the credit card can enhance life by funding experiences that deepen ... Read the whole story

  • Marketers Respond to 'Global Dump Soda Campaign'

    [Beverages] The effort kicked off at the Consumers International Congress taking place this week in Australia and calls attention to the marketing of "sugary ... Read the whole story

  • LG's Twist On Appliance Upgrades: Do It For The Heck Of It

    [Electronics] The campaign derives from internal research suggesting that consumers are frequently upgrading instead of waiting for their appliances to go gentle into that ... Read the whole story

  • Barefoot Wines Hits Three-Million Mark In Less Than A Year

    [Beverages] The brand's growth is all the more amazing for having never used any marketing support other than a web site. Instead, it relies ... Read the whole story