[Automotive] The company says the discontinued vehicles are "nearing the end of their product cycle. We can better use our resources to develop new … Read the whole story
Companies are doing just this today by thinking imaginatively about engaging their current and potential customers and designing creatively around admission-fee experiences in ways … Read the whole story
[Packaged Goods] The approach confirms Clorox's savvy as a marketer, says Kline & Co.'s Carrie Mellage. "Burt's Bees is a truly natural product in … Read the whole story
[Telecom] Julien Blin, IDC research analyst, wireless and mobile communications, faults the advertising. "The message is clear both in Verizon's 'most reliable network' and … Read the whole story
[Sports] "When FedEx created this alliance, we were the only ones they could associate with in the U.S. from a sports league standpoint," says … Read the whole story
[Financial Services] The Simon American Express Giftcard will be available this holiday season at four Florida-based shopping centers: Miami International Mall, Dadeland Mall, Florida … Read the whole story