Marketing Daily
Friday, November 2, 2007
  • Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs

    [Automotive] The company says the discontinued vehicles are "nearing the end of their product cycle. We can better use our resources to develop new ... Read the whole story

  • Get Real: Hire a Chief Experience Officer

    Companies are doing just this today by thinking imaginatively about engaging their current and potential customers and designing creatively around admission-fee experiences in ways ... Read the whole story

  • Clorox Will Take 'Hands Off' Approach to Burt's Bees

    [Packaged Goods] The approach confirms Clorox's savvy as a marketer, says Kline & Co.'s Carrie Mellage. "Burt's Bees is a truly natural product in ... Read the whole story

  • Sprint Did Anything But As Q3 Earnings Sink

    [Telecom] Julien Blin, IDC research analyst, wireless and mobile communications, faults the advertising. "The message is clear both in Verizon's 'most reliable network' and ... Read the whole story

  • FedEx, NBA Pact Points Up Their Internationality-ness

    [Sports] "When FedEx created this alliance, we were the only ones they could associate with in the U.S. from a sports league standpoint," says ... Read the whole story

  • American Express Adds Simon Property Group to Mall Partners

    [Financial Services] The Simon American Express Giftcard will be available this holiday season at four Florida-based shopping centers: Miami International Mall, Dadeland Mall, Florida ... Read the whole story