Marketing Daily
Wednesday, December 5, 2007
  • Smooth Sailing For Smaller Cars, Crossovers

    [Automotive] Ford, Toyota, Honda, Nissan, Hyundai and Kia were among automakers reporting gains last month, with Nissan, Toyota, Honda, Mercedes, Honda and Kia reporting … Read the whole story

  • P&G Ad Pays Tribute To Actor Who Played Mr. Whipple

    [Packaged Goods] Brand guru Bob Passikoff, president of Brand Keys, agrees with the Charmin brand manager who said after Wilson's death that the actor … Read the whole story

  • Sony, Warner Ink Gaia Online Deals For Movies

    [Entertainment] Look at the deals as an exploratory effort to transition movie entertainment online and an attention-grabbing PR stunt that will bring Sony Pictures … Read the whole story

  • High-End Marketers Push Higher Men's Jewelry Sales

    [Trend] What's happening, says Unity Marketing, is that men are becoming increasingly comfortable with the expertise they've gained buying women's jewelry "and are now … Read the whole story

  • American Eagle Launching Another Ventimiglia Venture

    [Retail] The "Mall" series, which follows the lives of a pair of record-store employees, also marked the launch of AE's branded entertainment cross-media venture, … Read the whole story

  • EdVenture, Transit Agency Look To College Kids For Ideas

    [Transportation] The competition is a way to reach out to a younger audience that may be looking for more altruistic reasons to ride mass … Read the whole story

  • State Attorneys Sue RJ Reynolds Over Print Ads

    [Packaged Goods] The images at issue appeared in a nine-page branded spread for Camel cigarettes, which touted the brand's support of indie rock music. … Read the whole story