Marketing Daily
Friday, December 7, 2007
  • Consultancy Says Toyota Best Customer Retainer

    [Automotive] For the second year in a row, Toyota leads with over 64% of customers staying with the nameplate. Also, as in 2006, Lexus … Read the whole story

  • November Sales: Up For The Rich, Not So Rosy For The Rest

    [Retail] "A lot of the last-minute shopping will be skewed to gift cards, which don't get recorded until gift cards are actually used. So … Read the whole story

  • Fast-Food Giants Celebrate Anniversaries Of Iconic Products

    [Restaurants] McDonald's is leveraging the 30th anniversary of its Egg McMuffin to launch a new line, the $2.49 McSkillet Burrito. Burger King is launching … Read the whole story

  • Hertz, Nickelodeon Launching Video Travel Device

    [Tourism/Entertainment] Nick on the Go will be available in Atlanta, Baltimore, Chicago, Fort Lauderdale, Las Vegas, Orlando, San Francisco and Seattle by Dec. 15. … Read the whole story

  • World Wrestling Marks 15 Years Of 'RAW' With CD, DVD

    [Entertainment] The online marketing promotion relies on Google, Facebook and MySpace to spread the word about the anniversary CD and DVD in banner and … Read the whole story

  • American Express Rewards Gift Card Buyers With Gadgets

    [Financial Services] "We're always looking to bring added value to our consumers," says Susan Lauinger, VP/gift card marketing for American Express North America. "We … Read the whole story